My son Cody and I enjoyed a splendid Texas autumn afternoon on Saturday while attending the University of Houston’s football game against Central Florida. But only about 13,000 other folks showed up for the highly-entertaining game in an enjoyable on-campus environment, and that’s sadly an all-too-common experience for UH.
UH is a member of Conference USA, which was formed a decade or so ago by about a dozen universities that were not offered membership in one of the Bowl Championship Series conferences. As a result of its creation by necessity rather than design, few of the C-USA members have natural rivalries with other members and virtually all of the members struggle to attract fans to their games. UH’s situation is particularly difficult because UH competes in a market that offers NFL football and two effectively local universities (A&M and Texas) that compete in a BCS conference (the Big 12) with many traditional rivals. And that does not even include the competition represented by Texas’ hugely popular high school football scene.
With that backdrop, this Vic Matheson post over at the Sports Economist is the most cogent analysis that I’ve seen in some time of the underlying instability of the present structure of big-time college football. Using Florida International University’s recent foray into major college football as an example, Matheson concludes as follows:
Big-time college athletics is an lure that many schools find difficult to resist. The reality is, however, that even revenue sports such as football and menís basketball are money losers for most programs. Certainly FIU must be rethinking their decision to step onto the football field.
Despite a storied history in intercollegiate athletics and excellent on-campus facilities, the University of Houston is facing the same problems as Florida International in attempting to finance a big-time intercollegiate athletic program without the infrastructure of a BCS conference affiliation. Moreover, virtually every other non-BCS conference university — and even a number of the universities in BCS conferences — are experiencing the same dilemma. Although a model exists for the reorganization of big-time college football and basketball into a true adjunct to the academic experience rather than minor league professional enterprises, my sense is that the current instability in the structure of college football will more likely trigger the development of three or four super conferences comprised of member institutions that are willing to pay the price — both financially and morally — to compete at the highest levels of minor league professional football and basketball.
Although such a development may be the natural evolution of big-time intercollegiate football and basketball, I can’t help but think that something valuable — such as the old Southwest Conference and UH’s intense rivalries with UT and A&M — is lost from the fabric of the most university communities as intercollegiate football and basketball mimic professional sports franchises.
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