Not satisfied with hammering high schools in the Midwest, the University of Wisconsin is now demanding (see also here) that my local high school football team — The Woodlands High School Highlanders — change the “W” insignia on the high school’s helmets because it allegedly violates Wisconsin’s trademark on the “W” that the university has used on its football helmests since 1990. Apparently, the university has turned these types of demands into a sort of cottage industry as there are now 40 similar infringement cases pending in 26 different states.
Jeffrey Standen explains why this is such a waste of time.