The real economics of Hollywood

This Jonathon V. Last-Daily Standard article reviews Edward Jay Epstein’s new book, The Big Picture (Random House 2005), which examines the fascinating and ever-changing economics of moviemaking. To give you an idea of what’s going on in Hollywood economics, consider this:

In 1947, Hollywood sold 4.7 billion movie tickets. The studios were hugely profitable movie factories.
Times have changed. . . Television came to compete with the movies, as did home video. And despite a population boom, movie-going fell out of favor. In 2003, only 1.57 billion tickets were sold, a third the number 56 years earlier, while the real cost of making movies increased some 1,600 percent.
It wasn’t just production costs that exploded. Today the average movie costs $4.2 million to distribute and nearly $35 million just to advertise. (The comparable 1947 figures, adjusted for inflation, were $550,000 and $300,000.) Such peripheral costs, Epstein explains, have grown so large that “even if the studios had somehow managed to obtain all their movies for free, they would still have lost money on their American releases.”

How did Hollywood respond? Epstein observes that Hollywood transformed itself from a factory for making movies into a clearinghouse for intellectual property, which is at least as profitable as making movies used to be. The result?

The truth is that, even with terrible movies, the studios have to try hard not to make money. In this way, today’s Hollywood is very much like the studio system of old. The two business models are so favorable that the quality of the product is beside the point. The difference, of course, is that the movies from the studio era were often quite good.

Read the entire review. Hat tip to EconoLog for the link to this review.

Big Oil challenges outmoded SEC reserve reporting requirements

Several big oil companies released a report yesterday that they had commissioned that challeges the way in which U.S. regulators require oil companies to measure how much oil and natural gas the companies have in the ground. Reserve numbers are a critical measure for evaluating the long term health of an oil and gas company. Here is the executive summary of the report.
Cambridge Energy Research Associates prepared the report, and it sharply criticizes the method that the Securities and Exchange Commission requires that oil and gas companies use to assess oil and gas reserves. The report contends that the SEC’s method is obsolescent and that the results of using the method actually mislead investors because it underestimates the oil and gas industry’s success in discovering or tapping new reserves of oil and gas. The results from using the different methods is startling — it can amount to hundreds of millions of barrels of oil at one company alone. As a result, the report recommends that the SEC revise its reserves-accounting methodology to reflect changes in the oil and gas industry since the guideline was implemented 27 years ago.
This is a key issue for the oil and gas industry because because the long term prospects of companies in the industry is largely dependent on their ability each year to find enough new oil and gas reserves to replenish reserves that the company has generated. In short, reserves are akin to a sign of how much money an oil and gas company has in the bank.
Absent from the Big Oil sponsors of the report was Royal Dutch/Shell Group, which has been hammered over the past year by a scandal in which the company admitted that it had massively overstated its reserves. As a result, Shell has revised its reserves by about a third over the past year, and it still faces continued scrutiny from investigators in the U.S. and Europe.

What’s going on at Brinker International?

Another high-ranking executive at Dallas-based restaurant company Brinker International, Inc. resigned earlier this week. The resignation was the third of a high-ranking Brinker executive in the past month.
The latest Brinker executive to go was Wilson Craft, a 20 year veteran with Brinker who was most recently president of Brinker’s Chili’s Grill & Bar, which is Brinker’s flagship restaurant chain. Chili’s chief operating officer and the president of Romano’s Macaroni Grill, Brinker’s second-largest restaurant chain, resigned last month.
Brinker has long been one of the most successful restaurant companies in Texas, but the competitive pressures in that industry are absolutely brutal at this time. Other Brinker’s chains — none of which are close to as popular as Chili’s or Macaroni Grill — are Maggiano’s Little Italy, On The Border Mexican Grill & Cantina, Corner Bakery Cafe, Big Bowl Asian Kitchen and Rockfish Seafood Grill.

Continental wins right to fly non-stop to China

The U.S. Transportation Department announced yesterday that Houston-based Continental Airlines and Dallas-based AMR Corp.’s American Airlines have won a lively contest within the U.S. airline industry to offer additional non-stop flights to China.
Continental will offer a daily, 13-hour nonstop flight to Beijing from Newark Liberty International Airport later this year while American will offer daily nonstop flights from Chicago to Shanghai beginning in April, 2006. Northwest Airlines Corp. and UAL Corp.’s United Airlines are the other U.S. airlines that are authorized to fly routes to the country.
Cargo shipments carrying goods from China to the U.S. have been leading the increase in air service between the two countries over the past several years. However, according to the DOT, passenger traffic between the U.S. and China rose over 35% from 2003 through November 2004. So, the new flights are consistent with Continental’s business strategy of emphasizing profitable international flights over less profitable domestic routes.

Novartis rocks medical community with $8.4 billion expansion of generic drug empire

Swiss pharmaceuticals giant Novartis AG announced over the weekend an $8.4 billion expansion of its generic drug holdings in a move that is widely viewed in the drug and medical communities as the continuation of trend toward consolidation in the generic drug sector. As a result of the deal, Novartis will become the world’s largest seller of generic drugs at a time when it is already the top seller of branded drugs. Novartis had total world-wide sales last year of just under $30 billion.
Novartis will pay $7.4 billion to buy Hexal AG of Germany and 68% of Eon Labs Inc., which are two generic-drug makers that are controlled by Germany’s wealthy Str¸ngmann family. As a part of the deal, Novartis will also launch a tender offer to acquire the balance of Eon shares for about another billion.
The generic drug industry has exploded in growth since the 1980s when U.S. law was modified to make it easier for drug companies to copy successful branded drugs. As a result, the generic drug industry became increasingly aggressive at challenging the legality of branded drug patents in court, which has often resulted in patents being overturned years ahead of the normal term.
Nevertheless, the sector has always been highly fragmented and now its profits are being squeezed by brutal price competition. Thus, these difficult market conditions are prompting consolidations in the generics business, and the Novartis deal reflects that the branded drug companies are going to be involved in the consolidation in a big way.

Winn-Dixie tanks

Jacksonville, Fla.-based Winn-Dixie Stores Inc., the venerable Southern grocery retainler, announced early Tuesday that it had filed a chapter 11 case in New York City. The company operates 920 stores and employs about 80,000 workers in eight states and the Bahamas.
Winn-Dixie is one of the largest food retailers in the U.S., but the company reported earlier this month that it had posted a loss of almost $400 million for its most recent fiscal quarter on revenue of just above $3 billion. This result compared with an $80 million loss on almost $3.25 billion in revenue for the year earlier period. Lower revenues combined with considerably higher losses is usually a sign that that it’s high time to reorganize.
As is typical in such big retail reorganizations, the main purpose of the chapter 11 is to reject the leases on about 150 stores that were the result of an ill-timed expansion effort. The company projects that those closings, along with the termination of leases on a couple of warehouses, will result in annual cash savings of at least $60 million. The company has also obtained an $800 million DIP (i.e., “debtor-in-possession”) credit facility from Wachovia Bank N.A. to fund its operations during the chapter 11 case.
In early December, Winn-Dixie had the dubious distinction of being dropped from the Standard & Poor’s 500 index after recording the worst performance in 2003 in the select stock index. Consequently, the company’s management has its work cut out for it in this reorganization. Absent a white knight appearing to buy the company at a premium — which is highly unlikely in the brutally competitive retail grocery business — look for a debt-to-equity reorganization plan that will carve out a healthy piece of new equity to incentivize a new management team to turn Winn-Dixie around.

Downtown Hyatt posted for foreclosure

This Chronicle article reports that Houston’s downtown Hyatt Regency Hotel has been posted for foreclosure by its lender, which is believed to be German American Capital Corp. The current owner of the hotel is Rushlake Hotels USA, which is closely-owned by a Pakistani investor group.
As with all non-judicial foreclosure sales of real property in Texas, a notice of the foreclosure sale was posted at the Harris County Courthouse at least 20 days before the first Tuesday of the following month. The first Tuesday of each month is the day on which non-judicial foreclosure sales of real property are conducted in Texas. That’s the main reason why the first Monday of each month is often the day on which the highest number of bankruptcy filings takes place in Texas.
Although it has a good location, the downtown Hyatt is one of the older hotels in the downtown (it opened in 1972) and is a bit dowdy in comparison to many of the new hotels that have been built in the downtown area over the past several years. Industry experts believe that the Hyatt’s occupancy rates have been below 50 percent for some time.
The Chronicle article downplays the foreclosure, but it is important to note that forced sale comes just a year after the opening of the city government-financed 1,200-room Hilton Americas Hotel a few blocks away next to the George R. Brown Convention Center. The Hilton Americas was a big part of the huge increase in the supply of downtown hotel rooms over the past several years in advance of Super Bowl XXXVIII in early 2004. During that period, downtown hotel capacity zoomed from 1,800 rooms to 5,500 rooms.
As a result, hotel occupancy rates averaged about 53 percent in downtown Houston last year, which is below the 60 percent that is generally considered an acceptable occupancy rate within the hotel industry. Nevertheless, that relatively low occupancy rate came on the heels of a 40 percent increase last year in the number of rooms in downtown Houston. So, downtown Houston actually had a strong overall increase in occupancy of hotels during 2004.
Having said that, there is no Super Bowl in Houston during 2005 and, thus, occupancy rates this year will be a better barometer of the overall health of the downtown hotel market. Thus, the foreclosure of the Hyatt is another sign of increasing troubles in the Central Houston, Inc.-coordinated redevelopment of downtown Houston over the past decade. Inasmuch as downtown restaurant and bar business has also slowed recently, it is beginning to look as if the supply of new amenities in downtown Houston needs to slow down and catch its collective breath to allow the demand for such amenities to catch up.

Spitzer takes dead aim at AIG

New York AG (meaning either “attorney general” or “aspiring governor”) Eliot Spitzer and the Securities and Exchange Commission issued subpoenas yesterday to American International Group Inc. in connection with investigations into AIG’s earnings management techniques relating to certain types of insurance arrangements.
Inamuch as many non-traditional insurance products blend insurance with financing, Mr. Spitzer and other government regulators use Enron Corp.’s use of such products to hide billions in debt in off-balance sheet partnerships as justification for these investigations. Thus, regulators rationalize that such investigations are necessary to protect investors from being misled.
More specifically, the “alternative risk” transactions that regulators such as Mr. Spitzer are typically investigating these days in the insurance industry allow insurers to improve their balance sheets in the short run by shifting claims reserves, which cannot pass muster with accounting rules unless risk is also shifted. Thus, speculation is that Mr. Spitzer is investigating whether AIG entered into transactions that essentially allowed AIG to borrow another company’s reserves in order to make its reserves look more robust to investors than they really were.
Mr. Spitzer’s new probe into nontraditional insurance comes on the heels of the announcement last month of the issuance of subpoenas to Berkshire Hathaway Inc., Warren Buffett’s holding company. Those subpoenas sought documentation and information relating to loss-mitigation insurance products from Berkshire’s General Re insurance unit. Speculation is that Mr. Spitzer’s investigation into AIG may be connected to transactions it had with General Re.

Is Randall Onstead ready to resurrect Randall’s?

This Chronicle article reports that former Randall’s owner Randall Onstead is preparing an offer to purchase the Randall’s supermarket chain from Safeway.
Mr. Onstead and his late father sold 117 Randall’s supermarkets to Safeway in 1999 for $1.5 billion. Since that time, Safeway has mismanaged the Randall’s stores to the point where the chain — which was once the cream of the crop of Houston supermarkets — is now an afterthought to Kroger, H.E.B. and even WalMart in the Houston market for supermarkets. Having the Onstead Family reacquire the Randall’s chain would be a welcome relief to Safeway’s mismanagement of the stores.

McCombs prepared to sell the Vikings

San Antonio businessman Red McCombs is reportedly ready to consummate a deal to sell the Minnesota Vikings Football Club of the National Football League.
McCombs is selling the Vikes for $625 million. He bought the club for about $245 million in 1998.
Phil Miller over at the Sports Economist has been following the negotiations over the sale of the Vikings and has some interesting observations.