When young attorneys ask me how they can become more effective advocates in the courtroom, I usually tell them: "Become better at telling stories."
Several years ago, Derek Sivers interviewed the late Kurt Vonnegut, who was no slouch as a storyteller. Check out Vonnegut’s views on story-telling, which he believed promotes the need for drama in people’s lives.
Essential reading for anyone who seeks to persuade.
Along those lines, I’d also recommend Jim Perdue’s Winning with Stories; I’m currently in his Storytelling class at the UH Law Center.