One of the many endearing cultural characteristics of Texas is the devotion of most Texas A&M University alumni to the A&M football program.

Although the intensity of that interest has generated some rather awkward moments over the years, the A&M game-day atmosphere is one of the best in college football and an essential experience to gaining a thorough understanding of Texas culture.

Alas, the A&M football program has fallen on hard times over the past several years. Relative to the size of the football budget, the A&M program is currently among the poorest-performing in major college football.

Given that, the prospect of high-scoring Texas Tech invading College Station tomorrow probably to put up a record opponent’s score at Kyle Field would normally generate enormous trepidation among the Aggie faithful. However, as the video below reflects (H/T Jay Christensen), the Aggies are now fighting back as best they can — holding auditions to play the role of iconoclastic Tech coach, Mike Leach.

College football in Texas — you gotta love it!