Charlie Brooker, writing in The Guardian about the dreadful quality of Christmas season television commercials, nails the line of the day (H/T Tim Worstall) with regard to the latest ad featuring those British icons, the Spice Girls:

Speaking of embarrassments, the Spice Girls have managed to imbue their long-awaited comeback with all the glamour and class of a hurried crap in a service station toilet by whoring themselves out to Tesco. The first instalment, in which the Girl Power quartet try to hide from each other while shopping for presents, represents a important landmark for the performing arts: Posh Spice becomes the first human being in history to be out-acted by a shopping trolley.