This earlier post regarding the Texas-OU rivalry noted Jay Christensen’s clever college football digital billboard contest over at the sporting Wizard of Odds. The likes of Texas and Oklahoma have pretty thick hides, but now the competition has generated this billboard on little Rice University, which is still trying to figure out how to profit from being a sacrificial lamb in the big-time college football wars. I don’t think this particular billboard will be the basis of the Owls’ advertising campaign for the upcoming football season. ;^)