The BCS muddle

BCS_LogoFOX.jpgThe Washington Post’s Sally Jenkins is the daughter of my all-time favorite sportswriter, Dan Jenkins, and an insightful sportswriter in her own right. In this column, she eviscerates the Bowl Championship Series and everything it stands for in classic Jenkins family style:

Try to find some legitimacy in the Bowl Championship Series. Go ahead, try. Exert all of your ability, industry and intelligence toward the task. You can’t do it. The fact of the matter is that the treasure called the college football postseason has become buried beneath corporate scams. All you need to know is that the Fiesta Bowl has a CEO. His name is John Junker, and when he testified before the House Committee on Energy and Commerce last year in defense of the BCS, he actually called the bowl games “independent business units” and referred to universities as “customers.”
When a sports organization is more concerned with revenue distribution than with fair competition, it is asking for problems.

The BCS system is the natural outgrowth of corrupt big-time college athletics, a subject examined in previous posts here, here, here, here and here. The good news is that the market forces of big-time college athletics are pushing the system toward change as the relative few universities that make money off of their football and basketball programs likely will likely gravitate in a few years into a collection of “super conferences” similar to the divisions of the National Football League and the National Basketball Association. The bad news is that many of the traditional rivalries of college football and basketball will be lost in the process.
Is the money worth that?

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