You have to hand it to Stephen Colbert. He sure has a way of keeping things lively.
First, Colbert does a segment on his Comedy Central show on the online encyclopedia Wikipedia and the phenomenon of “wikiality” — the reality that exists if you make something up and enough people agree with you, it becomes reality.
Thousands of viewers then get online and storm Colbert’s Wikipedia entry and engage in widespread wikiality.
Hilarity ensues.