The University of Texas is on quite a roll these days, and in more ways that simply its national championship-caliber football team.
UT just rolled out its innovative new advertising campaign, a series of nine 30 second commercials with the theme ìWhat Starts Here Changes the Worldî narrated by former CBS anchoman and UT alum Walter Cronkite. The ads — which were developed by UT’s Office of Public Affairs and the Center for Brand Research in concert with GSD&M Advertising — emphasize how the UT and Austin communities “together forge a dynamic, creative and diverse community that few American cities can match.” UT will use the ads primarily during televised NCAA sporting events, where the networks provide the participating universities some free air time in each such telecast.
My favorite: “Breakfast Tacos.”
Houston's Clear Thinkers
Longtime Houston attorney Tom Kirkendall's observations on developments in law, business, medicine, culture, sports, and other matters of general interest to the Houston business, professional, and academic communities.
30-second ads may be dead, but the University of Texas doesn’t think so
While some in marketing are calling for an end to the traditional television commercial, the University of Texas is rolling out a series of TV advertisements that tout the university and its locale, the city of Austin.
Using the theme “What Starts H…
Unfortunaly what starts in Austin does not change the world. In fact what starts in Austin doesnt even change the State of Texas. Look at what happened in the recent election results on the constitutional ammendment 2 where Travis county voted against it and the rest of the counties in the entire State voted for it. It will be a cold day in hell when even the rest of Texas follows the liberal thinking that is abundent in the home county of UT.