Looks like TBS better set up a loss reserve for this new lawsuit:

Hall of Famer Yogi Berra has filed a $10 million lawsuit against TBS, claiming the cable television network sullied his name by using it in a racy advertisement for its Sex and the City reruns.
Berra’s papers . . . say the Turner Broadcasting System Inc. ad, which has appeared on buses and in subways, caused “severe damage to his reputation” with its reference to Kim Cattrall’s sexually promiscuous character, Samantha.
The offending ad . . . queried readers about the definition of “yogasm.” Possible definitions: (a) a type of yo-yo trick, (b) sex with Yogi Berra and (c) what Samantha has with a guy from yoga class. The answer is (c).