First it was the battle to fight off the Comcast bid.
Then, it was the trial of the corporate case of the decade.
Now, it’s the book — Disneywar: The Battle for the Magic Kingdom (Simon & Schuster; 2005) by James B. Stewart, the former Pulitizer Prize winning Wall Street Journal reporter and the author of Den of Thieves, which chronicled the insider trading scandals of the 1980’s. According to this NY Times article, Mr. Stewart’s new book is not going to be particularly complimentary of Disney CEO, Michael D. Eisner.
Regardless of one’s opinion of Mr. Eisner’s performance in running Disney from a business standpoint, everyone must concede that he does have a knack for keeping the company in the news.
Alas, yet another epitaph that few CEO’s envision: “Kept company in the news.”