The Houston Chronicle’s main Enron reporter — Mary Flood — weighs in today with this piece on how former Enron chairman and CEO Kenneth Lay is using sponsored links to direct websurfers to his website. Sponsored links appear prominently in searches for a word or name in an Internet search engine. They serve the dual purpose of making websites more noticeable and being a revenue source for search engines.
What are the chances that any prospective juror at Mr. Lay’s criminal trial who admits to reading Mr. Lay’s website will make in on the jury? Slim and none, in my view.