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July 16, 2008
Southwest Airlines' legacy of good news
Gosh, it's such a drag reading about business and the economy lately. So, what the heck, let's take a quick look at a perennial source of good news, Clear Thinkers favorite Southwest Airlines.
Southwest's discount model of operation has kept it profitable in the notoriously unprofitable airline business for 35 straight years. Even during these turbulent times, Southwest's aggressive hedging program for its fuel costs and efficient operations have allowed the company to accumulate $3.7 billion of cash and generate a market capitalization of $9.9 billion. That market cap is now greater than the combined market value of the six largest legacy U.S. airlines. WallStrip's Julie Alexandria provides a clever overview on one of Texas' true treasures:
Posted by Tom at July 16, 2008 12:01 AM
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