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February 28, 2004
Getting paid for making dire business forecasts
This NY Times article is about Amory B. Lovins, who makes a very good living by telling the oil and gas industry that the demand for oil is likely to tumble more rapidly than the industry has projected. Mr. Lovins then helps the oil and gas companies figure out how they can profit from leading the transition away from today's main uses of their core product. Interesting reading.
Posted by Tom at February 28, 2004 5:44 AM
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