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August 26, 2005

Did Gordon Gekko think of that?

homer-simpson.jpgWell, the government's seemingly relentless campaign to criminalize business in the post-Enron era has finally reached the one industry -- the movie business -- that relishes such matters when they happen to somebody else.

The Wall Street Journal ($) is reporting today (free article here) that an ongoing investigation into DreamWorks Animation SKG Inc has been broadened by an SEC informal inquiry into Pixar Animation Studios after Pixar had over-estimated the number of sales upon its release of The Incredibles DVD.

This particular saga began when DreamWorks cut its earnings forecasts twice after heavy returns of its Shrek 2 DVD. In the case of DreamWorks, the SEC is apparently focusing on whether the studio should have informed investors earlier of the problems with Shrek 2 given the studio's knowledge that DVDs were having an increasingly short shelf life than previous DVD issues. DreamWorks shares fell about 5% in May ahead of the release of its first-quarter results after an online report predicted that the results would be worse than expected, and then the company subsequently warned of lower earnings forecasts because Shrek 2 DVD sales had fallen short of expectations. Similarly, on June 30, Pixar announced that it would miss its second-quarter earnings because it had underestimated the rate of returns by retailers of The Incredibles DVD and that sales of the movie's DVD had fallen about 7% short of estimates.

The studios are probably already working on a documentary similar to this one. As for what such a film would look like, Professor Ribstein -- the expert on how business is portrayed in films -- presents his case.

Posted by Tom at August 26, 2005 04:56 AM

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Lessons from The Incredibles from Ideoblog
Following in the footsteps of Dreamworks Animation and Shrek 2, Pixar is under investigation for significantly underestimating the DVD market for a cartoon, in this case The Incredibles, as discussed by Tom K. I discussed, e.g., here, the implications of [Read More]

Tracked on August 26, 2005 09:02 AM

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